The Smart Solution
An existing client has developed a new business to help consumers reduce mortgage loans at a faster pace.
The client approaches The Adamo Group to help create the new Company from the ground up: Our team names the Company, designs the brand identity and builds a user-friendly website.
Strategy
Create a Company name that communicates, in simple terms, what they offer: A smart way to pay off a mortgage. We develop SmartPay Loan Reduction Solutions as the brand.
Using an engaging direct mail campaign, we work to drive traffic to the new website.
Results
Incorporating a calendar graphic and the “S” for SmartPay, the SmartPay logo uses contemporary colors to re ect and reinforce: This is the latest and greatest mortgage payo solution.
The direct mail piece is a custom die shape with 4 fold-in flaps that when opened, shows a variety of types of loans that can be reduced using the SmartPay service.
