Do More Than Send a Message: Make a Memorable Impression
Diamond Z Engineering is a multi-discipline engineering and consulting firm that delivers highest-quality architectural design, engineering and project management services for the petroleum, retail and food service industries.
REBRANDING
Diamond Z approaches The Adamo Group for a brand overhaul. Adamo replaces the acronym-style logo with a symbol and logotype-style signature, creating a more memorable and flexible logo. A positioning statement further defines services and brand: “Fueling your success with old-fashioned service…and modern-day innovation.”
PROMOTIONAL MARKETING
Each year, Diamond Z sends out a holiday greeting with a small gift to thank clients for their business—they turn to Adamo for design, product sourcing and campaign management.
Strategy
Develop a creative, clever and unique card and gift that maintains a level of functionality, and hopefully, something that will be displayed or used in the office to strengthen brand awareness—while keeping the gift cost within the client’s acceptable range.
Results
Adamo manages the holiday program each year: From ornaments, flash drives and speakers, to blankets, vintage lunch boxes, and sweets, all holiday promotional items maintain the positioning statement theme, with proven results of brand interest and loyalty.
