Craftsmanship is Paramount
JBL III Custom Kitchens is a residential remodeler specializing in kitchens and bathrooms that delivers industry-leading quality and craftsmanship.
Strategy
The client turns to The Adamo Group for rebranding. The JBL name needs to remain the same—but the brand needs an overhaul, encompassing the contractor’s old-world craftsmanship and the modern-day design and customer service.
Results
The new logo and identity represents old-world quality and a clean, modern style—all while being readable and recognizable.
The ad features a young couple enjoying their new kitchen—showcasing the JBL experience and quality of work. After one month running, the ad drums up enough work for the entire year; and JBL works to hire new team members and expand warehouse space.
