Matching Market Position
As America’s #1 Lift Truck since 2002, Toyota Material Handling Ohio offers its customers the most comprehensive material handling solutions in the market, with products and services that deliver the safest, most economical, and highest quality solutions to their material handling needs.
Toyota Material Handling Ohio turns to The Adamo Group for a merchandising package design, followed by a brand assessment, and a complete brand update.
Strategy
With TMHOH ranked as America’s #1 Lift Truck, the new identity needed to match the market position. Adamo works with TMHOH to adjust the symbol from a flat red to a 3D chrome symbol; improve the font and its color; and establish the dealership name more prominently.
Results
The new identity now matches its market strength; the brand campaign has been implemented across all collateral material, ads and vehicle graphics. To maintain integrity moving forward, a brand identity manual in PDF form is developed.
