From Two Guys and Some Lawnmowers to a Major Corporation
Precision Corporation is a leading outdoor environment and landscape company in Ohio. With landscaping, concrete, fencing, irrigation and tree services, Precision does it all.
Precision Corporation began as Precision Lawnscape. Through the years as they grew, a dilemma arose: Precision expanded operations to include waterproofing services—but customers were leery of hiring a landscaper to manage foundation problems. The solution: Precision must realign their identity to encompass their full-service offering.
Strategy
Working closely with Precision, The Adamo Group changes the name of the Company to Precision Corporation, making Precision Lawnscape a division of the Company, along with Precision Concrete, Precision Fencing, Precision Irrigation, and Precision Tree Service. Each segment receives its own identity, vehicle graphics and branded display ads.
Results
This new identity eliminates customer concerns, creates structure within the Company, and provides the flexibility needed to advertise for each division/segment.
