Bringing Massage Therapy Back to Health Care
MedMassage is a medical massage treatment resource that tailors sessions to individual goals and needs. MedMassage makes it easier to live a healthier lifestyle, by reducing acute pain and stress, correcting physical issues and helping to maintain overall quality of health.
MedMassage is much more than a routine spa pampering—and their identity and positioning needs to express that. With years of assisting The Cleveland Browns, Cleveland Cavaliers and the Performing Arts Community, it is imperative to communicate that MedMassage caters to individuals—and is committed to assuring each patient’s optimal health.
Strategy
The Adamo Group updates the MedMassage identity by adding color that represents the medical industry; makes the name more readable and includes a smart positioning statement with to accompany the logo.
Results
The new identity helps position MedMassage as a leader in massage therapy. The roll-out of the responsive website and social media helps to increase its customer base; recently, MedMassage opens a second location on the east side.
