Reaching The Edge of a Total Workout
A new indoor cycling business startup turns to The Adamo Group to develop its brand identity and website.
Strategy
Branding for The Edge Indoor Cycling needs to be modern, edgy –and fast. The logo and identity also needs to evoke the feeling of reaching the edge of a total-body workout, with the bonus message of having an edge or advantage over the competition.
Results
The new identity meets all of those requirements, plus is fun and very readable. The new logo also lends itself to working well on apparel and other specialty merchandising items.
